TrackBack is a lead management technology company in the automotive industry. They needed a full redesign and rebuild of their existing website. Their previous site, developed by an agency in WordPress, had become outdated, and they wanted to completely modernise it to stand out in a competitive market.
The new website features a fully restructured layout, custom infographics, dedicated service pages that highlight the company’s expertise, and an associated blog organised into tailored categories. Subtle loading animations and hover effects have been incorporated throughout to create a modern, polished feel across text and imagery. Client testimonials have also been integrated on the homepage to build trust and credibility.